WSG API Platform

This is the wholesale side of the business. Four engines sit behind one gateway: local business leads, site audits, a small-business capital index with a rule-based matcher, and a formation-and-licensing checklist engine. A partner integrates once — one base URL, one key — instead of four times.

The gateway does the unglamorous part. It authenticates the call, checks the plan, applies the rate limit, meters the usage, and proxies to whichever engine answers. Customers never hold the upstream engine credentials, so a partner’s compromised key cannot be turned into direct access to the data behind it.

The commercial shape is deliberate: partners build and sell the front end, and the platform is paid for what actually gets used. Licensing is non-exclusive, because the same four engines serve an additional partner at almost no extra infrastructure cost — which is a better hedge against a slow start than a monthly minimum would be.

Two of the engines have consumer-facing siblings on this register: the leads engine is what Bird Dog Markets sells, and the audit engine is what Sentinel Audits sells. A partner who wants that capability inside their own product licenses it here instead of rebuilding it, and gets the same data the retail products run on.

The first partner is a non-profit business association reselling to its member businesses, which is why the pricing is pure usage with no monthly floor — an organisation like that should not be paying a retainer for months in which its members do not call the API. New partners are onboarded with a zero-rated sandbox key and the documentation, so their developers can build against the real endpoints while nothing bills.