Swaypi
Swaypi is a REST API for North American influencer and creator data, built for the platform builders, agency-tool makers, and brand-discovery startups who would otherwise run a scraping operation themselves. It is currently pre-launch.
pre-launch swaypi.com
What it is
A REST API for North American influencer and creator data, built for the platform builders, agency-tool makers, and brand-discovery startups who would otherwise scrape it themselves.
What it does
- REST API with subscription billing.
- North American creator and influencer coverage.
- Currently pre-launch.
How it works
The customers are the people who would otherwise build this themselves: platform builders, agency-tool makers, and brand-discovery startups who need creator data as an input and have no wish to run a scraping operation to get it.
Behind the API is a pipeline rather than a purchased list. Discovery workers find creators across the major platforms, enrichment fills in the profile once a handle is known, and then everything is vetted — filtered to the United States and Canada, checked for a deliverable contact address, and checked for whether the account is still alive at all. Surviving records are tagged and scored by topic so a caller can ask for a category instead of a keyword.
Coverage is deliberately narrowed to North America instead of claiming the world. A creator database that spans every market is usually thin everywhere, and the geographic filter is applied at ingestion rather than as a search parameter, so what the API returns is what it says it is.
Liveness checking is the unglamorous differentiator. Creator lists rot quickly — accounts go private, get abandoned, or get renamed — and a record that was accurate a year ago is worse than no record, because it wastes the outreach it triggers. Re-checking is therefore part of the pipeline rather than a cleanup task.
It is genuinely pre-launch: the pipeline exists and the commercial API does not open yet, which is why this entry is marked the way it is. Billing is built on subscriptions rather than per-record pricing, so the customers it is designed for can plan a cost instead of metering every lookup.